BRINGO Blog

Latest numbers on online advertising from the Internet Advertising Bureau and Price Waterhouse Coopers:

http://iab.net/news/pr_2007_11_12c.asp

Online advertising hit $5.2 billion in Q3 2007, up 25% from a year ago. The dollars are following the potential customers — which makes a lot of sense. People are increasingly looking for businesses online (see my last post), and online advertising offers a great way to reach them — it’s much more measurable, and your spend can be scaled to results. What’s not to like?

Oh yeah — it is time consuming and complex if you don’t know what you’re doing. More on this later…