BRINGO Blog

Chris Smith at Search Engine Land posts a useful article about the many things to think about when creating and optimizing your business listing to become visible potential patients who may search for you on the Internet:

http://searchengineland.com/071217-081815.php

Based on our experience with our clients, the local listing is a basic building block for driving online patients to your practice. Many of the topics that Smith touches on are accurate — we work with our clients to make sure the important ones for their practices are covered, including making sure the address is correct and represented correctly on the various mapping services, office hours, languages, areas served, payments, and services provided.

Once the basic listing is created, it is then important to distribute the listings across the myriad of places where patients are searching, including Google Local, Yahoo Local, Microsoft Live, Google Maps, Yahoo Maps, Local.com, Citysearch, Yelp, and dozens of others. We’ve found that a well-managed and optimized listing can provide dozens of patient phone calls a month, and be a key part of a successful online marketing strategy for our clients’ practices.