Health Care Report Cards Confusing Consumers
January 30th, 2008
Via the “Medical Quack” blog:
A recent article in the SF Business Times finds that the proliferation of ratings and reviews is having little effect on consumer behavior because it is confusing them.
Based on our experience, I’m not sure whether the conclusion is totally correct — we have seen a positive effect in generating new business for dentists and other healthcare providers based on positive reviews that we have helped them generate through their patient bases. My guess is that the effect of the reviews probably depends on the sector and the source of the reviews - and the effect may not be as measurable in the aggregate, but for individual healthcare practices that manage their online reviews well, it can make a big difference in generating new patients.
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