BRINGO Blog

Great article in the Dallas News about advances in dental technology, practices and amenities that can really differentiate a dental practice. Now more than ever, it’s not one size fits all in terms of dental practices — practices are increasingly investing in new amenities that make them stand out vs. other offices.

One thing that we often encounter in our online dental marketing service, are dental practices that have invested a thousands or tens of thousands of dollars in office equipment, training, practice improvements, but fail to effectively make these differentiating features about their practices known to prospective patients. These features are often the things that make the practice stand out from others, and should be at a minimum featured prominently on your dental website.

In addition, often consumers will search explicitly for these types of features — they will type the name of those features into a search engine when looking to choose a dentist. So, patients may type in keywords such as “Spanish speaking dentist in LA”, or “Chicago titanium implants” — so any online marketing campaign (whether search engine marketing, or search engine optimization) should look for these unique features and target these keywords in search engines. The overall traffic may not be large overall, but the traffic that does come will be highly targeted — these are potential patients that have identified a specific need — so they will be much more likely to call, and schedule an appointment.