BRINGO Blog

I was so excited today to get an AMAZING call from one of our dentists in Phoenix.  Long story short, like so many other dentists around the country, he had purchased an enhanced listing on our dental directory…and he called after he got his 10th new patient in less than 8 weeks from a $35 per month enhanced listing.  Even I was impressed with that result , although we have been reading all over the marketing news that these  industry specific directories are the wave of the future  (we operate three:  www.findadentistpages.com, www.findachiropractorpages.com, and www.findapodiatristpages.com).  While industry specific directories regularly get better conversion rates than generic directories, particularly when it comes to healthcare, people don’t seem to want to get their information from generic directory sites that are aimed at car fix it places, restaurants, and plumbers.  We feel the same, and that’s why we started focusing on industry specific verticals where we have all the expertise and assistance from doctors in those professions to help.  Clearly something is working right, as we are getting more than 600,000 patients per year searching on our directories for providers in just those three fields (dentistry, chiropractic, and podiatry).  Pretty amazing to think how many patients and doctors we are helping…we’re just an internet era yenta for healthcare!